Professional Digital Marketing Freelancer is an online marketing which promotes a client’s brand, products and services via the internet or other digital channels. A professional Digital Marketing Freelancer campaign is typically delivered via an electronic device, such as computer, tablet, phone or other medium, and leverages one or more channels, such as social media, search engines, websites, email and others.
Career:
A rewarding career as a professional Digital Marketing Freelancer! There are boatloads of options for digital marketers to choose from. You can become a part of your favorite brand, start your own agency, become a consultant, and work your own hours.
Types of Digital Marketing:
- Social Media Management (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-per-Click (PPC) Marketing
- Email Marketing
- Website Design and Maintenance
- Content Marketing and Sponsored Content
- Affiliate Marketing
- Native Advertising
- Inbound Marketing
- Online PR
Important topics:
- Search
SEO is short for "Search Engine Optimization" and it's a crucial part of your overall online strategy. It’s about improving your online visibility by achieving high rankings on Google search results and attract organic search traffic.
Local SEO
Almost half of all searches are local, and nearly 90% of searches on mobile devices are local. With so many people searching for businesses near them, your business needs a local listing. A local listing will make it easier for people to find your business when they do a local search, no matter what device they are on. And if you have a complete listing, including mostly positive reviews, that’s likely to result in calls, visits, and sales
- Social Media
Social Media Marketing
Hashtags are essential to describe your content as well as to boost the organic reach of your social media campaign. Hashtag use varies according to the social media site. For Facebook, use no more than one hashtag. On Twitter, two hashtags are best for engagement. On Instagram, use a minimum of 9 and up to 30.
Influencer marketing
Influencer marketing is working with people who are credible and trustworthy experts to promote your products or services. This is an important marketing tactic, as most people pay more attention to recommendations from people they trust than to ads. When an influencer recommends you, this allows you to indirectly gain the trust of that influencer’s followers, resulting in more leads and sales. Many influencers have large audiences. However, some do not; these are called micro-influencers.
Community Marketing
Community management involves building relationships with a business’s customers, both online and offline. It can include managing customer service issues, loyalty programs, events, online forums and communities, and more. The aim of community management is to create a community around the business or brand so that customers feel a stronger emotional connection to it. This ultimately builds trust in your business, which attracts new customers and nurtures loyalty in previous customers.
- Advertising
Social Media Advertising
Search Engine Marketing (SEM)
Display Advertising
- Content
Public Relations
Guest Posting
Video Marketing
Email Marketing
Text Message Marketing
Affiliate Marketing
Benefits:
Digital marketing is a must for every business. If you need customers, you need to do online marketing. One of its key benefits is that it provides a cost-effective way to reach a huge audience while simultaneously targeting a specific group within that audience. It also allows you to personalize the delivery channel and message to communicate more quickly and effectively with your customers for short- and long-term relationship building.
A Professional Digital marketing Freelancer will recommend the best mix for your business based on your specific goals.